Saturday, September 13, 2014

BrandSimple: How the Best Brands Keep it Simple and Succeed, Allen P. Adamson

"Excellent book about brands and branding"

BrandSimple is an excellent book about brands and the branding process. The book clearly defines the meaning of brand, branding, brand idea, brand strategy, and brand signals.
It is not the easiest book to read, but it remains very funny thanks to the concrete examples, which are presented all along the book.

Model / Concepts
The book presents in deep details the following concepts:
  1. Understand that brand (associations/feelings) and branding (process) are different concepts.
  2. Establish a differentiated meaning for your brand that the consumers you want to reach care about.
  3. Know exactly who you want to talk to.
  4. To find a different and relevant brand idea, look for the obvious.
  5. Make sure your brand idea aligns with your business strategy.
  6. Capture the essence of your brand idea in a brand driver-a simple statement of what your brand stands for.
  7. Draw a map of the customer's journey with your brand.
  8. Pick your battles: Invest in customer interactions with the greatest potential to drive consumer perception.
  9. Remember, only the paranoid survive and don’t lose the center.
  10. Remember that brand building is a marathon event.

The impact is important both for beginners as well as for experts. The presented concepts are simple to put in place and the given examples are inspiring.

  • rating Amazon – 4.7/5.0 (64 reviews)
  • my rating - 4.0/5.0
  • fun factor - 4.0/5.0
  • simplicity - 3.5/5.0
  • impact - 4.0/5.0


  1. Hello Nicola,

    I see that you reviewed the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" before. I have written a book that is related to that. Would you be willing to let me provide you with a copy of the book in hopes that you would consider reviewing my book as well?

    My name is Diego and the book I want to send is titled "Predictable Fortune: What Every Entrepreneur Most Know If Your Business Is Going To Survive (And How To Make It Thrive!)". You can find a link to it here.

    I can provide it to you as an attached file if you wish. It’s up to you.

    Of course, I understand that you are under zero obligation to review my book, and if you do review it, you can leave a good, or a bad review. I am simply looking for the opportunity to have you consider it.

    Thank you. I look forward to your response.


    Diego Velázquez

  2. Hello Diego,
    Your book looks interesting, and I have therefore bought it on Amazon!
    I don't know when I will have the time to read it, but I will surely review it after reading.
    If you follow me on twitter, you will receive the information when I publish the review (and no stress, I twitt only 1-2 times per months max).
    Best regards