How to Write Great Copy for the Web, Donna Spencer

"A good, compact book to help you writing text for your web site."

Summary
If you have a blog for your friends, a web site for the family pictures, or a list of the latest MP3 readers, it may be too early to read this book.
If you are in a big company with a marketing department and a lot of advertising suppliers, this book is too basics.
However, if you are in a small company, where you have to start being more professional, but without the resources of a big one, this is a good, compact book helping you writing text, which will have more impact on your web pages.

Model / Concepts

The book doesn't really have a model, but a very good structure covering:

1. The difference between the web and the other media (newspapers, revues, etc.).
2. Some basic "secrets" about page titles, headings, lists, quotes, etc.
3. Some important style hints (writing to the reader, use authentic voice, etc.).
4. Other suggestions about how to be persuasive with your text.

Impact

Again, as explained in the summary, if writing and proof reading is not enough anymore because you are getting more and more professional / industrial, then it is very helpful to read this book before collaborating with the suppliers helping you creating your new web site.

Rating

• rating Amazon - N/A (0 reviews)
• my rating - 4.0/5.0
• fun factor - 3.5/5.0
• simplicity - 4.5/5.0
• impact - 4.0/5.0